Mobile businesses are unique within the method they must promote to stay in the customer’s mind; it takes creativity, savvy planning and a lot of listening to your customers. after years running a franchise system in twenty-three states with mobile detailing units everywhere. we learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. mobile detailing dealers know you need to create exciting promotions. Here are many ideas for you:
Referral Bonuses
This program worked very well for the Alpha-Beta supermarket chain and phone big MCI. Alpha-Beta simply went on TV and asked people to tell a friend,and turned this into a well-known expression that everyone relates to their stores. MCI went a little further by giving people bonuses for referring their friends to MCI. everyone has heard about the friends and family program. Referral bonuses in the type of discounts, free washes, and customer awards work very well for us also.
Free Washes For Receptionists
Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. sometimes one free wash is enough to own them telling everyone about your nice service. sometimes they will expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers when a short time, provide the receptionist a discount price for her car wash. after all, if she brings you, one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.
Customer Awards
If a customer refers a lot of purchasers to your business, you might provide them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, as a “Customer of the Month” certificate.
Asking For Referrals
You should always ask for referrals, as asking for a referral is the easiest way to induce them. it’s also an excellent thanks to building your business. Why wait? many times, your good customers will be glad to give a referral they will not have thought to offer had you not asked.
Thanking Customers
Always thank customers for a referral. Tell them they’re one of your best customers and thank them very much for their facility. This involves them in the growth of your business and can motivate them to continue referring people your method.
Make sure that you always have some type of exciting promotion to pitch, something price talking about and your customers can like it. everybody wants to save cash, everybody wants a discount, everyone loves the word free, in any case, is not that your favorite price? Well, it’s theirs too. think about it.
