It is true that over 90 percent of car sales at conducted at car dealerships; however, buyers first go online to search for credible dealerships to make their purchase. So, from the above, it is evident that effective car sales begin with the right online advertising and so if you are into car sales and willing to boost their volume, check whether your online advertising strategies are working or not!
Mark Gilbert ATN – What should you focus on when you are advertising online?
Mark Gilbert ATN from Scottsdale in Arizona has experience when it comes to guiding others in car dealership sales and automotive marketing. He says that besides local marketing, you should focus on advertising online to your targeted audience in an effective way. He says if you check the Internet today, you will find several car dealerships are competing with each other. So, the competition is extremely fierce. He says that one of the biggest issues that most car dealerships face is to invoke the trust of their targeted leads. The marketer needs to bring in leads to the sales team to boost the volume of car sales in the market. This trust-building factor is quite challenging in the automotive industry as the financial decision that buyers need to make is huge. They will only buy the car if it positively affects their lives.
Ways to beat the downtime in car sales
For any car dealer, downtime is really frustrating; however, there are some ways to boost up the volume of car sales as follows-
1. The winter months see a dip in car sales every year. Most car dealerships do not resort to online advertising as they believe it is a waste of money. However, this is not true. You should be active when others are hibernating as your online presence throughout the year does leave an impression on the minds of your targeted audience who are planning to buy a car soon.
2. Update your car dealership website and give your targeted audience the previews that you have to offer. Your website is your primary marketing tool and so make sure you update it regularly with information about what you are about to offer. You can update your site with informative blogs to help your targeted audience to know important tips on how to buy a car without hassles. If you have informative and valuable content online, visitors will keep visiting your site and refer your website to others for car sales.
Mark Gilbert ATN sums up by saying that when it comes to car sales, you can really see a positive difference if you follow the above two strategies for boosting sales. Make sure you optimize your website on search engines so that people who are interested in buying cars can find you easily. Ensure all your web page links are working and ensure your contact details are correct so that they can get in touch with you without hassles at all!